FAQ web design, WordPress & SEO

The price of a website can vary a lot depending on the complexity and desired functionality, the amount of content and the number of subpages, as well as the presentation, preparation and quality of the content, especially with regard to optimisation for search engines. Last but not least, spectacular web design combined with a sophisticated layout determine the costs.
In the article ‘Web design prices and costs for a website’ you will find current prices for typical website configurations.

Web hosting is one of the running costs of a website.
Affordable provider packages, which are also recommended for WordPress from a technical point of view, start at 35 EUR per year including a DE domain.
For a little more you get really fast web space with plenty of room with a server location in Germany and excellent support (50GB, 512MB RAM, 100% green electricity, free SSL for ALL domains and subdomains, databases AND files on SSD).
Prices for web hosting have fallen in recent years, but vary greatly. Hosting packages from some providers can be significantly more expensive. In some cases, the same price is charged per month as with other providers per year. With lower performance and sometimes disappointing support (waiting loops). Comparing can be worthwhile.

Recurring expenses for SEO and adjustments that cannot be carried out independently should be taken into account. If necessary, costs for backups and updates of paid plugins should also be factored in.

Yes, Munich is our location. You will find us at Asamstrasse 9 in 81541 Munich (Au/Haidhausen). Gain an overview of our mainly Munich-based customers in our references.

For start-ups, the self-employed and medium-sized companies. Small and medium-sized enterprises (SMEs) form the backbone of the German economy. And are you a start-up and need a homepage? Then you’ve come to the right place!

As a web design freelancer, a wide range of qualifications are combined. These include web development, web design, layout, editing and clear content creation as well as SEO. This saves costs compared to advertising agencies, where communication and familiarisation with individual areas have to be carried out and processed twice or more by several specialists in the course of creating a website. Careful optimisation for search engines is often neglected by some providers. Installing a few SEO plugins is just the beginning.

If you value professionalism and quality at favourable conditions, you’ve come to the right place! See for yourself at our references.

If you can do the maths, you have a clear advantage: with an average website life time of 6 years, at 15 EUR per month you are already over 1000 EUR. Just for the bare box. The logo, content and web design still have to be set up and customised. Later customisation can be tricky. Free offers are often severely restricted (use of own domain etc.). Changes to the technology, for example for SEO, are usually not possible or cost extra. There is also a lack of flexibility with extensions and plugins. A later move or data transfer may not be possible… Conclusion: Cheaper is not necessarily cost-effective!

On the start page you will find a short summary of basic web design knowledge.

Alongside high-quality content, layout and web design are crucial to your success on the Internet. Your website is your company’s digital shop window. You only have seconds to spark the interest of passing customers. The instantly visible area of your homepage before the visitor starts scrolling (‘above the fold’) deserves special attention.

We will be happy to help you choose your domain.
A good domain name is short, easy to remember, fits the content and contains the most relevant one or two keywords. For high-quality content and luxury articles, favour branding over keyword stuffing. For better readability, use only one hyphen if possible. In English-speaking countries, hyphens are rather unusual. Additional domains can also be registered for an international focus.

We will be happy to assist you with the purchase of your domain.
Free domains can be registered with providers. The costs are included in some hosting packages. Domains that are already taken can also often be purchased from previous owners or dealers. The price then depends on demand and backlink profile etc.

WordPress is by far the most popular CMS.
Differences often only occur through more complex requirements that are met with plugins and extensions. More specific design requirements can also be achieved with a suitable theme or template through customisation. Multilingualism is included with Joomla, for WordPress an appropriate multilingual plugin can be installed.
Some comparisons rate the maintainability of the content as well as the themes and templates. These often only refer to the core features of the respective CMS. It should be noted here that the included editors can be replaced by plugins or extensions. For example, Elementor, WPBakery and Beaver Builder for WordPress and the JCE editor for Joomla are very popular. Which CMS is right for you and the selection and customisation of a theme or template therefore depends on your needs.

SEO (Search Engine Optimisation) refers to the website optimisation for search engines including all subpages. The intention is to be listed on the first page of search results for a specific keyword. SEO should be seen as a continuous process, as after an initial optimisation, it is important to react to technical changes, changes in search engine algorithms, the competitor situation and other factors.

The costs of optimisation for search engines can vary a lot.
They are based on your keywords and your competitors. Do you have a unique keyword, no competitors, a niche product or a monopoly position? Then a good text will be sufficient. On the other hand, SEO for the keyword ‘doctor’, for example, would be extremely demanding for the entire German-speaking region. A specialised and local restriction would be advisable here, for example ‘’general practitioner Munich-Schwabing‘’. The level of brand awareness and other influences must also be taken into account. To maintain a position in the long term, it is usually necessary to continuously invest in SEO after a higher initial investment and to understand SEO as a process. You can simply carry out a web search for your desired keywords. Then analyse a few competitor websites whose position you would like to be in with your website, usually positions 1-3. Now add up the estimated costs for this website of your competitors, including the content, based on the number of words and images as well as the creation of all backlinks, including those that are subject to a charge. This should give you an initial idea of the SEO investment required.

I will be happy to give you an initial assessment if you tell me your keywords and, if already available, your domain or Internet address.

The highest rankings receive the most views. In the case of online shops and services, this has a direct impact on income. If a good placement in the organic search results (SERPs, Search Engine Result Pages) seems difficult or even hopeless due to the competitive environment, you can invest additionally or alternatively in online advertising such as AdWords.

On-page optimisations are all measures that can be carried out on your site and your server.
Off-page optimisations include backlinks, social media profiles, Google MyBusiness, etc.

The online business directory at muenchen.de, for example, would be a tip for a local company in Munich. We would be happy to provide you with customised advice and research.

File extensions such as html or php offer little added value for your users. Short, readable URLs are an advantage for SEO. When making changes, attention should be paid to correct redirects for backlinks, bookmarks and favourites.

SSL improves security. Incorrect redirects and not using an SSL certificate, including missing forwarding to https, are not only harmful to your SEO. An email address is required due to the legal notice obligation. Even the transmission of an email contains personal data in accordance with the GDPR. In order to fulfil your duty of care, the transmission should be secured.